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L’Oréal To Buy NYX

A purchase price was not disclosed.

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By: TOM BRANNA

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L'Oréal agreed to acquire NYX Cosmetics for an undisclosed price. NYX will continue to operate from its Los Angeles headquarters under the brand’s current leadership team, Paris-based L’Oreal said today in a statement. Founded in 1999, NYX sells $6 blush and $10 eyeliner in more than 70 countries. The company says it’s one of the fastest-growing cosmetics companies in the US, as sales in the 12 months through May rose 57% to $93 million. “NYX has seen tremendous growth in the last decade ...

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